The module will run from from 19 Jan 2015 to 20th April 2015.
| 1 | 19 Jan 2015 | Lecture Introduction to the Module and the Learning software System Suresh George |
Part B Overview of Global Business Suresh George |
Online workshop using GMMSO4Group Formation. Issue of Purchase Codes, User Registration on the software |
| 2 | 26 January 2015 | Lecture Creating Global Companies Suresh George |
Global Viewpoint Prowling for Success. The revival of Jaguar Land rover |
Online workshop using GMMSO4 Module 1 Understanding the firm’s Strategic Position and ability to internationalize |
| 3 | 02 Feb 2015 | Lecture Understanding your CompanySuresh George |
Global View point Disruptive technologies and business Trends |
Case Discussion The Nike World Shoe Project This business case study provides students a view of the many strategic and internal challenges faced by multinational companies attempting to create a foothold in emerging markets |
| 4 | 09 Feb 2015 | Lecture The Global Economy Challenges, Risk and Opportunities Suresh George |
Global Viewpoint Sweatshops |
Feedback on Group project on GMMSO4 Feedback on GMMSO4 module 1 and completed work of Individual groups on firm’s position and global readiness |
| 5 | 16 Feb 2015 | Lecture The Search for new markets Suresh George |
Country Insight IRAN Dr Omid Omidvar |
Online workshop using GMMSO4 Module 2 PC workshop using GMMSO4 on the search for Global Markets |
| 6 | 23 Feb 2015 | Lecture Assessing Countries’ AttractivenessSuresh George |
Country Insight KENYA Andrew Amayo |
Feedback on Group project on GMMSO4 Feedback on completed work GMMSO4 module 2 of Individual groups on selected markets |
| 7 | 02 March 2015 | Lecture Creating an entry Strategy Suresh George |
Country Insight KOREA Dr Oliver Bahrisch |
Online workshop using GMMSO4 – Module 3 PC workshop on the search on creating an entry strategy/Business plan |
| 8 | 09 March 2015 | Lecture The Challenge of New Markets Suresh George |
Country InsightGREECEProf. Basil Janavaras | Case Discussion Globalization “The CEMEX Way” |
| 9 | 16 March 2015 | Revision LectureSuresh George | Feedback on FINAL Group project on GMMSO4Feedback on completed work of groups presentation | |
| 10 | 13 April 2015 | Group Presentation (CW1) | ||
| 11 | 20 April 2015 | Submission of Final Group Report | ||
You may download a PDF copy of the schedule Lecture-Seminar Plan Jan-May2015