Lecture
Understanding your Company
Global Viewpoint
Disruptive technologies and business Trends.
You are expected to read the article below and discuss on the disruptive trends/technologies that you think can affect a global strategy.
Seminar
This will be a Case Discussion on the Nike World Shoe Project. Please read both parts (A+B) of the case study. Please do come prepared to discuss the following questions in the seminar.
- Identify the differences in business plans for developed versus emerging markets and explore the challenges that can face a company attempting to tap emerging markets with a focus on the bottom of the pyramid
- What should Tom Hartge recommend to senior management regarding the World Shoe?
- Investigate the sustainability issues surrounding market entry into the bottom of the pyramid
- Is there a need for a new business model when exploring emerging markets in developing countries?
- Should Nike use existing factories to manufacture the World Shoe? What are the incentives for existing manufacturers to produce this shoe?
- Should Nike develop dedicated facilities that are local and scalable?