At the end of this course, you are expected to complete the following assignment
Write a 7000 word original report answering the following question
Working in your allocated groups, you are to undertake a strategic analysis of a company that you have chosen and its ability to internationalize.
Going further, you are expected to research for potential markets for the company’s products and develop an entry strategy into a new market where it is not currently present. The analysis and recommendations should be submitted as a consultancy report complete with a marketing and financial plan.